Gucci's Latest Campaign Is a Seductive Look Into the Aria Collection

Gucci's Latest Campaign Is a Seductive Look Into the Aria Collection

By Paolo Chua | Sep 24, 2021

IMAGE GUCCI

For its latest campaign, legendary Italian fashion house Gucci tapped Måneskin as its star. The rock band—composed of Damiano David, Victoria de Angelis, Thomas Raggi, and Ethan Torchio—are seen modeling pieces from the Aria collection, including monogrammed items, intricately embellished accessories, and signature rich velvet pieces.

Shot by Mert Alas and Marcus Piggott, the Gucci Aria campaign is set in The Savoy Hotel in London where founder Guccio Gucci worked as a lift boy in his youth. The mind behind it all, Alessandro Michele, envisioned the campaign to be an "exploration of the Ontology of Desire." In other words, a secretive and seductive look into the collection. Take a look below.