Fashion

Gucci Will Donate P113M to Fight the COVID-19 Pandemic 

The Italian fashion house raises funds for two crowdfunding campaigns and lends the might of its social media channels to the World Health Organization.
IMAGE GUCCI
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The world of fashion has joined humanity’s fight against the COVID-19 pandemic. Style labels, including those in the Philippines, have redirected the machinery of clothes production toward making lifesaving equipment such as masks and protective clothing. As well, they are channeling funds to help various efforts for COVID-19 relief.

Italian fashion house Gucci recently announced its donation of €2M (about P113M), which will be split equally between two crowdfunding campaigns. One is directed toward the Italian Civil Protection Department in its home country, while the other is for the COVID-19 Solidarity Response Fund, the global initiative of the World Health Organization. 

In a letter announcing the move to its employees, creative director Alessandro Michele and president and CEO Marco Bizzarri explain the reason why Gucci has decided to “respond decisively.” The leaders highlight the true heroes of the crisis—health workers, doctors, nurses—who courageously perform lifesaving duties every day. 

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“Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before,” said the letter. With this in mind, Gucci enjoins fans of the brand to help raise funds for medical equipment and cure research. 

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Gucci’s crowdfunding campaign, ‘We Are All In This Together,’ is accompanied by an illustration by Rome-based artist MP5.

Photo by GUCCI.
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Its donation to COVID-19 Solidarity Response Fund, which funnels aide to different efforts (patient care, essential supplies, vaccine development) will be done through “a Facebook $10 million matching fundraiser," where the social media giant will match the total amount gathered by the Gucci community. 

To help, you can hit the donate feature on Gucci’s Instagram stories to support the Solidarity Fund or visit gucci.forfunding.it to send funds to the National Civil Protection Department of Italy, one of the hardest-hit countries by the pandemic. 

Gucci has also lent the full might of its social media accounts to the WHO. Through its channels, the United Nations agency can now transmit the latest information about COVID-19 to 70 million people. Its latest post, for example, shares seven steps to prevent the spread of the virus:

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The Italian luxury house stresses that we are all connected and we must help in whatever way we can. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus,” continued the letter. “We are all in this together.” 

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Clifford Olanday
Associate Editor, Esquire Philippines
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