Fashion

Gucci Just Announced a Digital Film Festival Featuring Harry Styles, Billie Eilish, and More

The film festival will also serve as an avenue for the label's latest collection.
IMAGE PAIGE POWELL / GUCCI
Comments

Fashion is a visual art. Much like art, it has gone beyond photographs to deliver compelling images by crossing over to film. It's why Gucci's latest move into film festivals makes perfect sense. Gucci, a virtual fashion film festival, will present a miniseries and culminate with creative director Alessandro Michele's latest collection.

READ MORE ABOUT GUCCI

Gucci Is Now the World's Hottest Brand, According to Lyst

You Can Now Cop Some Gucci on The Sims 4 Player Community

GucciFest will stream on YouTube, Weibo, and it's very own site from November 16 to 22. The main highlight is the Ouverture of Something That Never Ended, which will be co-directed by filmmaker Gus Van Sant and Michele.

The miniseries, which was shot in Rome, will be divided into seven different parts. It will feature Silvia Calderoni, as well as Gucci brand ambassadors such as Harry Styles, Billie Eilish, Jeremy O. Harris, and Florence Welch.

ADVERTISEMENT - CONTINUE READING BELOW

Earlier this year, Michele announced that he would limit Gucci's fashion shows to two. His presentation at GucciFest will be the first to follow the new objective, so it will be exciting to see what Michele comes up with.

The GucciFest will also screen fashion films from 15 emerging designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton.

READ MORE ABOUT GUCCI

Gucci Is Now the World's Hottest Brand, According to Lyst

You Can Now Cop Some Gucci on The Sims 4 Player Community

The GucciFest schedule and itinerary drops on November 13. You can sign up for updates on the digital fashion film festival here.

CONTINUE READING BELOW
Recommended Videos
Comments
View More Articles About:
More Videos You Can Watch
About The Author
Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
View Other Articles From Paolo
Latest Feed
Load More Articles
Connect With Us