Harry Styles Went Full Gucci God for His World Tour

Harry Styles, British rockstar and certified fashion god, loves Gucci. Maybe harder than anyone has loved Gucci before. Jared Leto is a close second, sure, but Styles is fully committed to the cause. He wears everything Gucci—from pink suits and flared pants to hoodies and camp collar shirts. And his love is about to go global: Styles is going all-Gucci-everything for his world tour.
While this news may be unsurprising, it's certainly still exciting. Just a few nights ago, Styles wore a custom metallic floral jacquard suit. It's bold, it's loud, and it won't be the last time. Styles will likely be wearing a lot of suits on stage, which might be a signature for him, but isn't really mainstream. A lot of modern-day musicians lean into the street style craze, opting for tailored sweats and sneakers over a suit.
One has to wonder if Styles' British upbringing has influenced his affection for quality suiting. European fashion—even for the everyman—is just more buttoned-up than it is in the states. You don't go about town in your workout clothes; you dress up before you leave the house. And if you look back in history, British artists like The Beatles and David Bowie similarly dressed in suits while performing. It's a refreshing return to the polished—and one we're excited to see unfold.
This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.