Why Streetwear Should Be Simple

Antonio Aguirre, Jr. explains why he prefers minimalist styles.
IMAGE Next Theory

Mister Sole Slam, aka Antonio Aguirre, Jr., always brings the hottest drops and in-demand pieces to the Filipino streetwear scene. Sole Slam, the company he founded in 2011, started as a hobby when he first bought his very first pair of Retro Jordans, the Jordan 9 in the white/black OG colorway. At that time, streetwear was only starting to penetrate Philippines. Now, what began as a niche market has become a global trendsetter.

“Music curation and inspiration played a big part in how our style evolved through the years,” says Aguirre. “These factors that affect our style make the Philippines a real standout when it comes to street fashion.”

This summer, Aguirre concocted another streetwear project titled Star Collection, which features styles inspired by the Philippine’s tropical climate.

“It’s a mix of different things,” Aguirre shares. “The Philippines is a tropical country, that’s why it looks tropical, but it is also minimalist. I made sure that I go for minimalism for something that can be wearable. I would think of my design as something that my friends would approve of.”

“When I design, I always have an end in mind already, you know, what it would look like in the end,” reveals Aguirre. “I’m more of a person who knows what I want, and incidentally, my taste is something that a lot of people would approve of.”

Street Style is Not a Way to Show You’re Rich

In the streetwear industry, Aguirre is known for his knack for pairing simple pieces with branded ones. In an interview with GMA, he shares his tips on putting streetwear pieces together.


“When you put on pieces together, you cannot wear expensive stuff altogether,” said Aguirre. “You cannot wear high fashion, from your cap to your shirt, and then your bag and then your pants and then your shoes. Street style is not one way of saying that you are rich.”

An artistic collaboration between Aguirre and Heineken, the Star Collection features solid black and white T-shirts, fanny packs, and baseball capspieces that reinforce its minimalist graphic design and emphasize, as well, the easiness of streetwear.

Scenes from the Star Collection's Launch at Glass Space

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The Star Collection will be available at select supermarkets, bars, restaurants, and convenience stores. 

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Mario Alvaro Limos
Features Editor, Esquire Philippines
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