Hermès' Fun Way of Making You Check Out Really Expensive Things

Eight dancing pairs of Hermès shoes for summer.
IMAGE Hermès

Leave it to Hermès to school us on what luxury is all about. The masters of leather and silk inject a cleverness to their very expensive things, so that even in Le MANifeste d’Hermès, its online portal made exclusively for men, the presentation of shoes and bags, clothes and scarves possesses lighthearted wit.


To try right now: a stylish memory game where you flip over cards to find twin pairs. Match shoes successfully to discover eight styles for the new year, including a white high-top sneaker made of thin leather and a perforated derby with a sport-ready rubber sole. Both are perfect for summer.

Of course, surprises await. Each successful pairing animates the cards, showing the shoes doing a happy dance. It may be unthinkable for some, but you are really encouraged to twist and twirl in, say, your suede calfskin Hermès loafers, because that’s what luxury is all about—enjoying all things, no matter how much they cost, to the fullest.

Check out the complete lineup here.

Hermès is at Greenbelt 3, Makati City.

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Clifford Olanday
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