Fashion

How To Wear Crazy-Wild Prints Without Looking Like A Crazy Person

H&M collaborates with a very old and very British design brand.
IMAGE H&M
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We've been thinking of crazy-wild prints of late, and maybe these princes of patterns have something to do with it

Though very difficult to wear and thus something we'd usually avoid, the all-over print does tickle the senses in the most delightful ways. It evokes joy because, well, what else brings a smile to your face than a patch of flowers or dizzying lines? It also speaks of courage because it takes a degree of boldness to put on something that draws the eye. 

Consider these prints from Morris & Co., the very old and very British interior brand. Its founder, William Morris, was both a multi-platform designer, who signaled the decorative arts movement, and a poet. He instructs, “Have nothing in your houses that you do not know to be useful or believe to be beautiful.”  

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For its collaboration with H&M, Morris & Co.'s well-known prints, some of which were created by Morris himself, have been rendered on the essentials of men, a tight collection of shirts, pullovers, hoodies, and a pair of pants.

Four shirts possess that all-over print look, one of which features Morris' most iconic (and also boldest) design, the bobbing flower heads of the Pimpernel. 

The rest of the collection feature just a splash of print as either a logo—a “WM” or an “M” shrouded in flora—or a snippet of pattern concentrated on one area.

So how do you incorporate this into everyday clothes? The compelling prints (nothing weird or obnoxious—just beautiful as Morris dictates) makes it already easier to wear, but that golden rule still applies: Wear it as a highlight and mute everything else.

The shirts look best under a solid suit, its all-over print framed by plain color. The gray hoodie, too, works well with a suit, giving the armor a young collegiate feel. 

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In all, the capsule collection, which drops tomorrow, is an easy way to shake up your wardrobe of staples. We've got our eyes on that hoodie, the pullover in green, and any of the patterned shirts (maybe the most striking because we might as well go all the way).

Nothing wrong with wanting people to look once in a while.   

The iconic Pimpernel, a wallpaper pattern designed by Morris in 1876, features 'curling stems circling wind-swept flower heads.' IMAGE: H&M
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The Snakeshead, one of Morris' favorites, features 'dramatic flame like motif and alternating spiky clusters of foliage.' IMAGE: H&M

The monotone Marigold was one of the patterns rendered in both wallpaper and fabric. IMAGE: H&M
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And if you want something really quiet, there is the small-scale pattern of the Lily Leaf, also designed by Morris. IMAGE: H&M

IMAGE: H&M
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IMAGE: H&M

IMAGE: H&M
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IMAGE: H&M

The Morris & Co. x H&M collection drops on October 4 at H&M stores.

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