Hogan's New Classic Is a Retooled Take on Its Iconic Traditional Sneakers
"What is a classic?" Hogan asks. As an Italian company known for its footwear, the brand says it's a shoe—specifically, the Hogan Untraditional. By taking inspiration from the past, Hogan balances tradition, innovation, and modernity with the pair. The Untraditional is genderless and features a honey colored sole with "sober yet unconventional elegance, immediately destined to become a timeless icon."
For this season, Hogan celebrates the re-edition with its Hogan 3R Project and a video campaign titled "(Not) A Traditional Love Letter." In a release, Hogan describes the campaign: "The Hogan 3R Project was born out of love for our planet and whoever inhabits it, a project that puts the environment at its center, perfectly synthesized by the 3Rs that define it: Recycle, Reuse, Reduce."
Take a look below and watch the video campaign above.