Fashion

Hogan's New Classic Is a Retooled Take on Its Iconic Traditional Sneakers

Presenting the Hogan 3R Project.
IMAGE HOGAN
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"What is a classic?" Hogan asks. As an Italian company known for its footwear, the brand says it's a shoe—specifically, the Hogan Untraditional. By taking inspiration from the past, Hogan balances tradition, innovation, and modernity with the pair. The Untraditional is genderless and features a honey colored sole with "sober yet unconventional elegance, immediately destined to become a timeless icon."

For this season, Hogan celebrates the re-edition with its Hogan 3R Project and a video campaign titled "(Not) A Traditional Love Letter." In a release, Hogan describes the campaign: "The Hogan 3R Project was born out of love for our planet and whoever inhabits it, a project that puts the environment at its center, perfectly synthesized by the 3Rs that define it: Recycle, Reuse, Reduce."

Take a look below and watch the video campaign above.

Photo by HOGAN.

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Photo by HOGAN.
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About The Author
Paolo Chua
Associate Style Editor
Paolo Chua is the Associate Style Editor at Esquire Philippines, where he writes about fashion and grooming. Before joining Esquire Philippines, he was a writer at Town & Country Philippines.
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