The New Menswear Line That's Helping LGBTQI+ Seniors
Pride lasts more than a month. Somewhere over the corporate rainbow, beyond the technicolor Uber/GSK/Google logos (which are all now mysteriously and conveniently blanched), several brands make activism and allyship a year-round thing. Because, believe it or not, we need more than 28 days to stamp homophobia out of the remaining 337. Who knew!
Top Story: The 7 Baddest Villains in Local Cinema
Well, queer apparel label Homoco does. The release of a brand new line has dedicated a slice of profits to Sage, a charity that advocates for LGBTQ+ elders at the federal, state and local level in the US, while commemorating the centennial of a queer neoteric proper: Tom Of Finland.
Born of a three-way collaboration between the brand, the late Finnish' icons foundation and graphic artist This Is Amit, the line places Tom's 'Full Service' illustrations upon workwear-infused pieces – a move that brings the very affectionate builders and carpenters and laborers of Tom's X-rated dreams into real life. That means swimwear, baseball caps, sweatshirts and T-shirts that all sit on the casual end of menswear, and all emblazoned with reinterpreted imagery and a phone number that'll connect you directly to an archival recording of a Tom Of Finland conversation that'd normally cost you £3 a minute from your landline (929-300-3269, if you were at all curious).
In a move that adroitly encapsulates Tom Of Finland's reimagining of man-as-masterpiece, Michelangelo's David is pictured beneath his very own hardhat upon a keyring, T-shirt and sweatshirt, among other pieces. This is a new testament entirely.
As with all of Homoco's output, the production has an ethical focus on fabrics of recycled polyester and environmentally-friendly Tencel textiles. And there's the social ethics of it, too. For Pride-adjacent menswear is for life – not just a corporately-charged short hot summer.
This story originally appeared on Esquire.co.uk. Minor edits have been made by the Esquiremag.ph editors.