First Jordan Store in the Philippines Opens in BGC
The first Jordan store in the Philippines is finally opening in December and it couldn’t have come at a better time. Because the Philippines is one of the most basketball-obsessed countries in the world, it only makes sense that we’re getting one of the world’s most iconic basketball shoe brands.
Inspired by the legacy of the one and only Michael Jordan, the Manila Jordan Brand Store is an entirely new retail design concept. With 4,500 square feet of retail space, the store’s concept is rooted in the game and community of basketball and will be home to the best from Jordan Brand in terms of products, services and experiences.
“Basketball is more than just a sport in the Philippines, it is embedded in the culture,” says Jino Ferrer, Country Marketing Manager, Nike Philippines. “In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities. This store will help take the future of basketball culture to the next level by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before.”
Besides shoes, the store will also offer one of the largest selections of Jordan apparel for men, women and kids in Southeast Asia. Consumers can access exclusive features like one-on-one styling services or ‘Custom 23’ to customise Jordan products to help curate their on and off-court looks. At launch, designs from eight globally acclaimed artists will be used to customize laces, dubraes, aglets and tees.
To help highlight the vibrant Filipino culture and flavor throughout the store, art from some of Manila’s most exciting artists will be showcased throughout the space. Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, AJ Dimarucot bring together the local voice and basketball street elements through their art.
And as if that’s not enough, the rooftop of the store features a basketball court with a mural designed by renowned New York City-based artist Kimou Meyer. The mural captures the energy and ethos of the Jordan Brand by showcasing two figures intertwined in a 1:1 game. The space will be used for community games, events, activations, clinics, and special guest appearances.
And to sweeten the deal, 150 pairs of the limited Air Jordan 4 Retro ‘Manila’ edition will be available when the first Jordan store in the Philippines opens in Manila on Thursday, December 3, 2020.