Jordan and Xbox's New Collab Is Their Best Yet
Gaming and fashion normally go together like oil and water. But somehow, Xbox and Jordan have succeeded in changing that. Following a long string of collaborations, the two brands just put their heads together on a collab that'll have your media shelf and your feet looking slick as hell. The new package features an Xbox One X—the best and brightest Xbox on the market right now—alongside two controllers and a pair of Air Jordan 3s. These aren't your run-of-the-mill versions, either: Everything, from the sneakers to the controllers, draws heavily on the signature Jordan red.
For the sneakerheads, the pack includes a pair of the Air Jordan 3 “Unite” aka “Red Cement”. The sneakers are set to release during All Star Weekend alongside a Chicago-exclusive pair that says CHI instead of AIR on the heel tab (although there are rumors that it will no longer be exclusive to Chicago, so keep an eye out). The iconic AJ3 dressed in bright red seems to pay homage to DJ Khaled’s “Grateful” pair, which is nearly impossible to acquire, so these will do nicely.
The 2020 collab features Jordan’s signature red, as well as the iconic Jumpman logo.
Then we come to the console. While Xbox is known for its collabs with franchises like Taco Bell and Godzilla, few are as coveted as these raffled-off Jordan collabs. This is the third year in a row we’ve seen the coveted contest return. Back in 2018, during the first raffle, we saw three different consoles, all mimicking shoes from a new collection. Last year, we saw two more graphically intense consoles, each dressed mostly in black and white and referencing the design of the shoes themselves. Now, we'll grant it's largely a matter of opinion, but we're willing to say this is the most badass package Jordan and Xbox haave released so far. While it only contains one variation, it's a damn good one that feels true to both brands and more covetable than prior iterations.
Unfortunately, this killer pack isn’t available for just anyone, and you're going to need some luck in your corner. To enter for a chance to win, head over to Xbox’s tweet and retweet it. Simple as that. And hopefully, we’ll see this team-up again next year along with the arrival of the Xbox Series X. Hell, that thing already looks like a shoe box.
This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.