Jung Kook of BTS Headlines Calvin Klein’s Latest Denim Campaign

Global superstar Jung Kook of BTS headlines Calvin Klein's newest denim campaign, showcasing bold, statement-making styles and reaffirming his ongoing partnership with the iconic label.  

Shot by acclaimed photographer Mert Alas, the campaign highlights Jung Kook’s dynamic stage presence, capturing the energy that has solidified his status as a global icon. It presents a fresh perspective on the star, reflecting the renewed intensity of his collaboration with Calvin Klein. 

Against a moody New York City backdrop and set to The Chemical Brothers’ “Block Rockin’ Beats,” the video follows Jung Kook navigating the city with unmistakable confidence. He is clad in signature Calvin Klein denim and seasonal staples, from sleek full-denim ensembles to a shearling-trimmed leather jacket, embodying the urban sophistication and effortless cool that define both the artist and the brand. 

“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim. The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world,” Jung Kook said. 

Calvin Klein’s latest collection channels ‘90s-inspired cool with contemporary updates. The CK Emblem print transforms the brand’s signature monogram into an allover pattern that energizes jeans and trucker jackets. The Darted Carpenter Jean introduces a utility-inspired silhouette with contrast stitching, perfectly paired with the matching Darted Workwear Jacket for a bold double-denim look. The Barrel Jean, low-waisted with a loose fit and tapered leg, pairs seamlessly with the 90s Trucker Jacket and Matchbox Tee for a casual yet cohesive style. Meanwhile, the iconic 90s Straight Jean receives elevated washes in vintage and dark tones, offering versatile styling options. 

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