Fashion

Justin Bieber Launched a Streetwear Line Called Drew House. It's Very Sleazy.

What, you don't want a pair of shorts with "drew" written across the crotch?
Comments

Did you know that Justin Bieber's middle name is Drew? Well, it is. Now you know! And so, soon, will the rest of the planet. Because the Sleaze God himself just launched his own streetwear line, and he's calling it Drew House, after his own sub-moniker. 

What's inside of a Drew House? Well, the answer to that seems to be a bunch of hoodies and tees and—there's no other way to say this—crotch-printed corduroy shorts.

See? No other way to say it. And while, yes, these shorts are a little weird, they're also so perfectly sleazy and ridiculous that I kind of love them. Just like Justin himself! It's all about steering into the skid, you know? Justin knows. I'm certain of it. 

That’s because, if you’re just joining us, Justin is a master of Sleazecore, a relatively new phenomenon in which celebrities dress like a kid selling weed in his local Circle K’s parking lot. (Jonah Hill, Pete Davidson, and Wiz Khalifa are among the practitioners.) Justin’s been rocking the sleaziest looks out there for a while now, and Drew House seems to be a pretty perfect extension of that vibe. It’s all about taking it easy, not giving one iota of a fuck, and just embracing the ridiculousnes fs of it all. 

ADVERTISEMENT - CONTINUE READING BELOW

The other items on offer are a little more in-line with your run-of-the-mill streetwear label, with printed graphics forming the core of the aesthetic. There's the basic "drew" print, which, OK, fine. But the real star of the show—and the one that Bieber's been teasing on Instagram for a minute—is the happy face with the label's name subbed in for a mouth.      

Very Drew. 

The collection ranges in price from $48 to $148, which, depending on your perspective, is either completely reasonable (hey there, fashion person) or totally unacceptable (and hey to you, non-fashion person who's used to lower-priced merch). One thing to keep in mind, though, is that there's actually a decent reason for the price point: Everything is made ethically in Los Angeles, and it's all produced in limited runs. 

Being good to the folks in your supply chain means higher prices, yes, but also that you aren't a monster who's exploiting cheap labor to make a buck. So, good for Justin! We can only hope that the next sleazelord who launches his own label—looking at you, Jonah Hill—is so socially conscious. 

ADVERTISEMENT - CONTINUE READING BELOW

Everything sold out in a matter of hours. Sorry to say that if you're in the market for a vehicle for emblazoning the word "drew" over your junk, you're out of luck. But you can always cross your fingers for future releases—there's surely more Drew House to come.

This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Jonathan Evans
View Other Articles From Jonathan
Comments
Latest Feed
 
Share
Consider this a handbook and a cheat sheet courtesy of a cultivated mind and a polished sensibility.
 
Share
The Philippines’ leading carrier is marking its 23rd anniversary with value-for-money group deals and more!
 
Share
The Tutuban to Malolos leg of the PNR North-South Commuter Railway has started construction.
 
Share
 
Share
In the age of likes and swipes, top photographer Tom Epperson presents images that invite conversation and consideration.
 
Share
Brie Larson is said to "shine" as the powerful hero
 
Share
Drawings and paintings made during the artist's most prolific period will be exhibited and be up for sale at Art Fair Philippines.
 
Share
Camo print and shark motif on cleats, gloves, and sleeves.
Load More Articles
Connect With Us