Fashion

Kathryn Bernardo Reveals The No-Regret Purchases She Bought at Lazada

Plus: All the things you should expect during the 12 12 sales from Lazada, Shopee, and Zalora.  
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With the possible confirmation of aliens living on earth, pandemic burnout reaching its zenith, and the Arctic experiencing one of its hottest years on record, the end of the strangest year remains chaotic. One thing is sure, though: Christmas is here. That means gifts. That means shopping. And that means diving into the last of the e-commerce twin-digit sales: December 12 (or 12 12), which once again promises scores of deals and loads of goods for the savvy.  

Kathryn Bernardo's No-Regret Online Purchases

Actress Kathryn Bernardo, who fronts Lazada’s big bash, admits her cart is filling up as the sale nears. “Every day, before I sleep, doon ako tumitingin. I’m taking advantage of this huge three-day sale to buy gifts for myself and my loved ones,” she says during the site's virtual presentation. 

She reveals more about her Lazada buying habits: In the past months, Bernardo has been splurging on appliances (“Everything for the kitchen!”) and organizers, all bought at LazMall because of its assured authenticity and range of brands. 

Her top online purchase is everyone else’s top purchase, the air fryer, which she bought before the lockdown and describes as “sobrang useful.” Another is a tabletop oven that she and her whole family use to cook and bake. Finally, she cites all the things she has bought for her pets. The actress has a pack of seven dogs. “No regrets,” she says of her purchases from Lazada.

As for what’s chilling in her cart right now? Bernardo is waiting for the sale to drop to buy Christmas plates and everything else that she can use for her table setup. 

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Lazada’s Very Interesting Year for Sellers and Buyers  

Lazada CEO Ray Alimurung notes the interesting year the online shopping hub has experienced. Though the pandemic has thrown a wrench in its operations, Lazada was able to adapt quickly, introducing various innovations, including Lazada Fresh, which added food essentials to the site, the first e-commerce debit and credit card, and Bounce Back, its initiative that helps sellers get back on their feet. There are 100,000 sellers on the platform right now. 

According to the CEO, Lazada has funneled P100 million to support sellers and ramped up its onboarding system so that more small businesses can join. “Thousands of sellers are selling… and millions of buyers are buying online,” shares Alimurung. He also underlines Lazada’s mission, describing how it has empowered “customers to find what they’re looking for” and “sellers to go online and grow.”

As for its 12 12 super sale, Alimurung promises Lazada’s biggest deals and offers. Neil Trinidad, chief marketing officer shares all these are for you “to buy more and save more… to find the perfect gift for themselves and loved ones.”

Below, a few key things to know about Lazada and other e-commerce sites' big sales.  

Your 12 12 Cheat Sheet 

Things to Know at Lazada’s 12 12 Sale

First thing to note at Lazada: Its “12 12 Grand Christmas Sale” is a three-day affair, from the 12th to the 14th. 

Next thing: The e-commerce site introduces P500 and P200 digital gift cards at P535 and P214, respectively, but wait for the sale, when it becomes P513 and P205. This is for family and friends who, with a deadpan face, tell you they just want cash for Christmas. Also helpful for people you don’t know what to give. Let them find it in the shop. The gift card will be sent as a code to be applied at checkout.

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And just to balance out your frivolous shopping, why not donate a bit of your funds to do-gooder organizations. The donations tab in the Lazada app allows you to support the Philippine Red Cross, UNICEF Philippines, Caritas Manila, and more with just a tap. Trinidad shares that P30 million has been donated to 25 partners to date. 

Things to Know at the Shopee 12 12 Sale

The Shopee “12.12 Big Christmas Sale 2020” is more straightforward with rush-hour sales, big-brand discounts, and a slew of vouchers. The big news is how there’s free shipping on anything. 

Things to Know at the Zalora 12 12 Sale

At the Zalora “12 12 Great Christmas Sale,” it’s all about the code, “HEART,” as in Heart Evangelista, who is the face of the sale. 

When you use the code from now until the 16th, you get not only a 30-percent discount, but a chance to win 12 gifts, including a P15,000 voucher from H&M, a P150,000 gift package from Rustan’s, and the big one, a P150,000 shopping spree from Zalora (and one-year free shipping). Sweet. Just key in the lovely code to enter the raffle. Winners will be announced on December 18.

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