Fashion

Kiefer Ravena Becomes First Filipino Athlete to Sign With Jordan Brand

The NLEX star revealed the news on Instagram today.
IMAGE INSTAGRAM/KIEFER RAVENA
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"I STILL can't believe it."

That's the reaction of Kiefer Ravena, who is now officially the first Filipino athlete to sign with the prestigious Jordan Brand.

The NLEX star revealed the news on Instagram today.

Ravena joins a star-studded roster of Jordan Brand signees, like Zion Williamson (who recently dropped a signature shoe under the Jordan Brand), Satou Sabally, Luka Don?i?, Jayson Tatum, Asia Durr, and Kia Nurse.

In a statement, Craig Williams, Jordan Brand president, said: “We’re inspired by Manila’s basketball culture and are thrilled to welcome our first Filipino athlete to the Jordan family."

He added, "Basketball has a powerful influence on youth culture around the globe, and Kiefer can inspire future generations of ballers to make an impact in their hometowns and beyond. We are united by a shared love for the game, and Kiefer – a two-time UAAP MVP and Champion – represents the passion and love for basketball that you see all over the Philippines.”

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In an interview published in the Jordan Brand website, Ravena talked about Pinoy basketball culture... and, of course, his favorite Air Jordans.

"My favorite Air Jordan would be the Air Jordan XIs," he told the brand. "For me, it’s forever. It will never get old. I remember when I was in high school, I really saved up for the Air Jordan XI 'Space Jam.'"

He also said that he's currently on the prowl for pairs of AJ1 Lows. "Everybody has Highs," he said. "I like being different."

On court, Ravena currently switches between the Air Jordan XXXV and the Why Not? Zer0.4.

One Jordan shoe he'll never wear, though, is his Air Jordan IV 'Manila', of which only 150 pairs were made.

"After wearing them during the opening of the Manila store, it was hard to wear them again," he told Jordan Brand. "I keep them in an acrylic case in a safe. I could pull them out and wear them every now and then, but I don’t. Those are really sacred for me."

This story originally appeared on Spin.ph. Minor edits have been made by Esquiremag.ph editors.

Esquire Philippines is now on Quento.

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