Lee Jung-jae Serves Looks in Gucci's Love Parade Campaign
The latest Gucci campaign has just debuted, featuring Snoop Dogg, Miley Cyrus, Jared Leto, Beanie Feldstein, Deng Lun, Liu Wen, and Lee Jung-jae. And, we'd like to take this time to focus on Lee Jung-jae… because why the hell not? He's one of the most successful actors in South Korea, starred in the most-watched Netflix series of all time (Squid Game for those who don't know), and the list goes on and on.
With the actor's recent appointment as a Gucci global brand ambassador, we knew a campaign was next for him, and yet, we still weren't ready for the looks—a checked suit paired with a velvet bowtie topped off with a 1955 Horsebit bag—he's serving today.
The Gucci Love Parade campaign showcases the pieces from when the Italian fashion house took over Hollywood Boulevard to stage a fashion show. Yes, the same show where Macaulay Culkin, Miranda July, and Steve Lacy walked the runway.
"I thought about how my mother raised me as a devout worshipper of beauty," explained creative director Alessandro Michele about the campaign. "'About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies.' This is why I chose Hollywood Boulevard."
Shot by Mert Alas and Marcus Piggot, the campaign immortalizes the collection as it gives us a peek into a fantastical Hollywood party: a scantily clad Miley Cyrus crowd surfing, Jared Leto helping himself to a generous dose of sugar, and more. Take a look below.