Influencer Gets Sued Because He Doesn't Influence
Welcome, everyone, to a story that feels so perfectly of the moment that it's almost hard to believe it's real. But it is! And that is an amazing thing. Because now we get The Saga of the Influencer Who Would Not Influence, aka the story of how Luka Sabbat is being sued by PR Consulting for failing to Instagram himself wearing Snap Spectacles. Delicious.
Let's break it down.
Luka Sabbat is a 20-year-old influencer. He is famous for, among other things, hanging out at parties and fashion shows, being photographed while hanging out at parties and fashion shows, and briefly dating a Kardashian (Kourtney). It's that last bit that seems to have gotten him noticed by PR Consulting, which signed an influencer agreement with Sabbat on September 15, the day after he first got photographed with Kourtney, Variety reports. (A note: We at Esquire have, in fact, worked with PR Consulting on style stories throughout the years.)
The agreement was simple: Sabbat would post three Instagram stories and one proper in-feed post while wearing Snap Spectacles for his 1.4 million followers to see. Presumably, they would be, in some way or other, influenced. For this, Sabbat would take home the tidy sum of $60,000, with $45,000 paid up front. Reader: He did not post all the 'grams.
In fact, according to the lawsuit filed in New York Supreme Court on Tuesday, he only posted one story and the in-feed post, leaving two 'grams un-'grammed. He also didn't get photographed wearing Snap Spectacles at Fashion Week, which was another part of the agreement. Now, PR Consulting is seeking the return of the initial $45,000 payment, plus damages.
I don't know how this is going to progress. And honestly, I don't really care. Because the fact that it's happening at all is enough for me. Intrigue! Instagram! Influence (and influencers)! It's all so very 2018. And we're all here for it. Lucky us.
This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.