New Balance Just Gave the 574 a Sleek New Makeover
While New Balance will always have a dominant stake in the classic "normcore" sneaker market, the brand has lately been treading into far sleeker waters. And perhaps the best example of this is a stylish new update to the iconic 574—the 574 Sport.
Incorporating elements of the original trail running shoe—which launched nearly 30 years ago—the new 574S has a more streamlined silhouette that bridges the gap between classic performance gear and the sleeker urban styling that has lately become a mainstay in the sneaker world. It's a shoe that feels both familiar and new at the same time.
Along with white and black in-house colorways, the new silhouette will also feature a navy, a gray, and a black model courtesy of a collaboration with Ronnie Fieg of Kith and Dover Street Market (for a total of five iterations). And while the styling is certainly sleeker, the upper of the new 574S is composed of mesh and premium nubuck leather just like the original.
For the sole, New Balance employed some of the company's latest technology, with Fresh Foam cushioning and an Abzorb crash pad to increase comfort while saving on weight. Styling-wise, the red and black detailing of the sole actually pays homage to model's original black-and-red shoe box. And each pair of shoes will be shipped in an original retro shoe box, too.
To get some more details on these sure-to-be popular new NBs—which will be available in stores and at newbalance.com for $119.95 starting July 15—we spoke with the brand's vice president of lifestyle, Shinichi Kubota. Here, he tells us about mixing old and new, working with Ronnie Fieg, the inspiration behind each colorway.
On the inspiration behind the 574 Sport:
We want to design future classics that mirror our urban inspirations. With the 574 Sport, we were inspired by one of New Balance's most iconic shoes, the original 574, which debuted as part of the brand's 500 series of off-road running shoes in the late 1980s. We wanted to reimagine the iconic silhouette for today.
On balancing style with performance:
We evaluate a range of ways to incorporate performance elements into our lifestyle designs, with the end goal of finding an authentic balance between the two. We want customers to wear a sleek, contemporary lifestyle silhouette, but feel as though they are in a performance shoe.
On collaborating with Ronnie Fieg:
New Balance and Kith's Ronnie Fieg have a long standing relationship. Fieg loves the Classic 574 and was excited to hear we'd be introducing the modernized 574 Sport. As soon as he heard, he felt he had to work on it with us.
On the NB x RF x DSM blue, gray, and black colorways:
The three colorways in this collection celebrate the long lineage of the classic 574 style, and represent each of the three partners. The gray model pays homage to New Balance's most classic colorway. The navy pair is an ode to the 574JN, which is Fieg's favorite version of the original 574. And the black rendition speaks to the Dover Street Market brand's black and white logo.
This story originally appeared on Esquire.com.
* Minor edits have been made by the Esquiremag.ph editors.