Count yourself lucky if your desk job can be done remotely. But what if your job can’t be adapted to the work-from-home setup? What if you were one of the 12,000 jeepney drivers who, because of the pandemic, had been ordered to halt operations for months and are now contending with limited and dwindling funds?
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With these kings of the road in mind, creative network MullenLowe Group and the Association of Accredited Advertising Agencies of the Philippines (4As) put together a tote project that will provide much-needed assistance.
Ha? Hakdog tote bag
The proceeds of its Off-Strat Tote Bags, which are priced at P500 each, will go directly to the jeepney drivers of Piston or the Pagkakaisa ng mga Samahan ng Tsuper at Operator Nationwide.
You can buy it because you have a big heart or you can get them because you like the way they look. The totes' noble goal is matched by their cool pop art designs, which were inspired by MullenLowe's campaigns. These include references from popular commercials like Cornetto’s “Saan aabot ang P20 mo?” or Knorr’s “sinabawang gulay,” as well as a couple of (crazier) ideas that “clients would never approve.”
Hanggang Saan 1 tote bag
Makulay Ang Buhay tote bag
The Cornetto and Knorr we can spot right away (and a funny but valid question about Lemon Square, too), but can you figure out the rest of the products alluded in the designs? Take a look:
Lemon Sirkol tote bag
Siopao Special tote bag
Wais tote bag
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KLBN tote bag
Kyut na KLBN tote bag
Gulpihan tote bag
Hanggang Saan 2 tote bag
These easy bags would be perfect for your weekend trip to the grocery. Remember to tip your jeepney drive on the way there.
Pre-order your Off-Strat Tote Bags here. Due to the lockdown, the agency notes delays in production and delivery may occur.
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