Off-White Is the Most Popular Fashion Brand Today, According to the 2019 Lyst Index

Take a look at the full ranking.

Lyst, the Google of e-commerce, has just released the Lyst Index of the third quarter of 2019, and, at the top of the ranking of the most popular brands and products in fashion is Off-White.

The global fashion search engine compiled the results by analyzing the online shopping behavior of over nine million shoppers a month. What it has revealed is that Off-White and Balenciaga have dethroned last year's most popular, Gucci, as the hottest brands today. Take a look at the list below.

The Lyst Index Q3 2019 Hottest Brands

  1. Off-White
  2. Balenciaga
  3. Gucci
  4. Versace
  5. Prada
  6. Valentino
  7. Fendi
  8. Burberry
  9. Saint Laurent
  10. Vetements
  11. Stone Island
  12. Nike
  13. Givenchy
  14. Moncler
  15. Dolce & Gabbana
  16. Bottega Veneta
  17. Alexander McQueen
  18. Moschino
  19. Balmain
  20. Loewe

Other findings include Bottega Veneta and Loewe's additions this quarter. Bottega Veneta, specifically, had a breakthrough quarter thanks to its current following. Loewe's demand, however, was due to its sneakers and wicker bags.

The index also includes the most popular men's products, starting with a Moncler puffer jacket. It's then followed by other streetwear staples: the Gucci leather belt with the Double G buckle, Nike Air Jordan 1 Mid SE sneakers, Burberry train ticket card case, Adidas by Raf Simons Ozweego sneakers, Stone Island logo patch sweatshirt, Amiri track jeans, Vetements embroidered cap, Vilbrequin octopus print swim shorts, and Nike Tech Hip Pack bag.


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Paolo Chua
Associate Style Editor
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