Onitsuka Tiger's New Lookbook Makes a Case For Stylish Seaside Athleisure

And we want in on it all.

By Paolo Chua | Jan 31, 2020

IMAGE ONITSUKA TIGER

The beach is probably the last place you'd turn up to flex your fit, but Onitsuka Tiger's new lookbook wants you to rethink that. In the brand's latest campaign, models appear on the shore decked in gear inspired by uniforms from various sports. It's a fresher take on sportswear, really.

According to the brand, the new collection is an homage to Onitsuka Tiger's founder Kihachiro Onitsuka. From white logo sneakers to dark tricolor styles, it's a contemporary collection that combines Onitsuka Tiger's heritage with innovation. The color palette ranges from black, neon yellow, neon orange, and indigo. Take a look.