Luxury brands are very, very careful about the use of social media, so it is a very, very pleasant surprise to find that Patek Philippe has launched their own Instagram account recently.
Now, everyone and their mom can ogle the beauties of Patek from the comfort of their corner office, cramped cubicle, or, in the case of mom, her spacious kitchen (or maybe she is the woman in the corner office).
We mention mom because, to launch the account—which, as of this writing, has 24 posts and 75.1 thousand followers (and 186 followed accounts—we wonder who they are), Patek chose the Calatrava Pilot in rose gold, the first automatic Travel Time for women, as its subject.
(Also, Mother's Day is almost upon us. Treat your mother or wife!)
Showing its savvy, the luxury watchmaker presents the new Calatrava Pilot in a mega-grid of 12 posts, most of which are slideshows (some with videos), that give Patek fanatics, watchheads, and casual Insta scrollers an education about Travel Time watches:
1| According to this slideshow, their love affair for travel-themed watches started with a pair of aviator hour-angle wristwatches in 1936.
2| With the advent of commercial flights between America to Europe in the 1960s, watches with two time zones were introduced. An old reference shows how Patek framed the watch as a helpful companion for frequent flyers as they could now adjust the “hour hand back or ahead one hour simply by touching a small button.”
3| Fast forward to this year, we come to the new Calatrava Pilot Travel Time, which “indicates two time zones, separate day/night indicators for local and home time, analog date for local time...” The automatic ladies watch was unveiled at Baselworld 2018.
4| Details include a second time zone display, a brown wriststrap that recalls the harnesses for pilot's parachutes, large Arabic numerals and broad baton-style hands with Superluminova coating (for easy reading), and of course those handy time zone-adjusting pushers.
5| Of note, as explained by Sandrine Stern, head of creation of Patek Philippe, in the video below, the Calatrava Pilot Travel Time comes in his and hers models, which is also the first time Patek has introduced a pair of watches in a current collection.
6| The men's version (reference 5524R) is an iteration of a 2015 model with a white gold case and blue dial. Today, it is presented in rose gold and, of course, with a larger 42 mm diamater. The ladies version (reference 7234R), also in rose gold, comes in 37.5 mm.
We're not saying it is a must to get your vagabond mother or wife a dual time zone watch, but it would be nice. And if you'd rather not give her (or yourself) a Patek right now, may we suggest that you subscribe her (and yourself) to the official Instagram today—you know, for future reference.