Rejoice, the Real Chuck Taylors Are Back

A timeless classic, done the right way.

After disappearing from the shelves of local boutiques and Converse stores over the past year, the original colorways of the Chuck Taylor All-Star ‘70s are now available again on our shores. The Philippine arm of Hong Kong-based streetwear shop Popcorn General Store announced over the weekend that they had released the throwback-quality Chucks here, in their shops at UP Town Center and Uptown Mall BGC. The release includes the black colorway of both high- and low-top versions, the navy colorway of the highs, and the parchment colorway of the lows. All retail for a comfortable P3,990—not bad, considering Popcorn’s usual markups for some of the Supreme items they stock.

But if you’re wondering why these Chucks are a little pricier than what you’re used to, consider the suffix. Back in 2013, Converse released a line of Chuck Taylor All-Stars that were built to the standards of the same shoe back in its glory days. Compared to the Chucks we knew in the 1990s and early 2000s, this line had higher-grade canvas, taller rubber foxing along the sole, additional stitching along the sides, and more substantial rubber on the toe-cap. They named it the “1970s” Chucks, after the last era to produce the shoe to these specifications, and it was, in every way, a truer throwback sneaker.


The ‘70s Chucks were tough to come by for a while, but a local boutique now carries them again.


The ‘70s Chucks popped up on the shelves of Philippine stores in the years following their 2013 release in the States, but have been much harder to come by recently. Over the past year, the only ‘70s Chucks you could get your hands on from local stores were the Comme des Garçons collaboration colorways, which carry a heavier price tag and have that huge red heart along the side. If you wanted Chucks that were true to their original form—truer to the form that Luis Taruc wore—the CdG colorways wouldn’t do. But now, the real deal is back, and it’s a timeless classic that you’d do well to keep in your rotation.

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Miguel Escobar
Assistant Features Editor for Esquire Philippines
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