Sequoia Capital China Acquires Majority Stake in AMI

Sequoia Capital China has just invested in French label AMI by taking a majority stake, according to reports.
Sequoia Capital China is a venture capital firm with investments in technology, media, and fashion, to name a few. Sequoia Captial China's Shen Nanpeng said, "We will help the brand quickly achieve digital transformation and penetrate deeply into the local market."
AMI managing director Nicolas Santi-Weil added, "We are proud to welcome a strong and visionary ally, and together write a new chapter in the evolution of AMI. Combining the global reach and digital expertise of Sequoia Capital China with the creativity and energy of AMI will no doubt create a formidable cocktail."
He continued, "We all share the same goal of adding a new dimension to the history of our brand. Alexandre and I were convinced by their determination to support us as entrepreneurs while understanding and respecting the fundamental values that define us."
The eponymous brand was founded in 2011 by Alexander Mattiussi. Prior to starting his own brand, the designer has experience at Dior, Givenchy, and Marc Jacobs. Through the years, the label has come to be known for its quintessential French style.