Fashion

H&M's Collab With Smiley Takes the Iconic Symbol and Gives It a Streetwear Twist

Featuring tie-dye hoodies, loose-fit denim, and more.
IMAGE H&M
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The counterculture symbol that is the Smiley is coming to an H&M near you. That's right, the Swedish retailer is partnering with the icon (literally and figuratively) to present an upbeat and vibrant streetwear collection. "As a youthful symbol of defiant optimism, the campaign feels upbeat and vibrant with highlights from the '90s. The collection is infused with full-on retro vibes, designed for both men and women," H&M said in a statement.

The collection has just about everything plastered with the Smiley. We're not even kidding: tie-dye hoodies, loose-fit denim, relaxed joggers, tees, rugby shirts, and sport socks will feature the symbol in a color palette of light purple, off-white, soft beige, and solid black. It's all very cool. The Smiley x H&M collab collection drops online and in-stores on November 30. Take a look below.

Photo by H&M.

SHOP SMILEY X H&M

Photo by H&M.
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SHOP SMILEY X H&M

Photo by H&M.

SHOP SMILEY X H&M

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SHOP SMILEY X H&M

Photo by H&M.
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SHOP SMILEY X H&M

Photo by H&M.

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SHOP SMILEY X H&M

Photo by H&M.
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SHOP SMILEY X H&M

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SHOP SMILEY X H&M

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SHOP SMILEY X H&M

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SHOP SMILEY X H&M

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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