Fashion

Erwan Heussaff and Kim Jones Are The New Faces of IWC Schaffhausen

Joining them in the celebration were Cate Blanchett, Karolina Kurkova, and Adriana Lima.
IMAGE Instagram.com/kimcamjones; Instagram.com/erwan
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When Swiss watchmaker IWC Schaffhausen was established by Florentine Ariosto Jones in 1868, the entrepreneur from Boston relied on a team of Swiss watchmakers to create pocket watches of the highest quality. They were considerably the first-ever "Friends of IWC." One hundred and fifty years later, IWC has reached a high level of influence across the globe with the goal to continue its streak of establishing outstanding partnerships. To do this, IWC Southeast Asia recently celebrated Australian-British-Filipino fashion maven Kim Jones and French-Filipino personality Erwan Heussaff as honorary "Friends of the Brand."

"Kim and Erwan are immensely talented individuals who create engaging stories that people remember for a long time," says managing director for IWC Southeast Asia Stanislas Rambaud. "Likewise, as a luxury brand, IWC is also focused on the narratives surrounding its most iconic creations and that comes through in its new 150 Years Jubilee collection."

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Both personalities were present at IWC's Jubilee Gala Dinner celebrations at the Salon International de la Haute Horlogerie (SIHH), where they were introduced to the public. Joining them in the celebration were Cate Blanchett, Karolina Kurkova, and Adriana Lima.

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Heussaff was spotted wearing IWC's Pallweber-inspired timepiece, which he says "looks a lot like the pocket watches created in the late 19th century. One of my first luxury watches was an IWC. The brand represents so much of my growth and has reminded me to always be grounded and mindful.

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On the other hand, Jones seems perfectly happy pairing her IWC watches with her sartorial choices. A frequent face at Fashion Week in New York, London, Paris, and Milan, Jones says, "It's an honor to be part of the Jubilee celebrations of IWC—a brand with such a compelling history."

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Hey Geneva. Happy year 150 @iwcwatches_sea fam. ????????? #iwcsihh

A post shared by Kim Jones (@kimcamjones) on

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This story originally appeared on Townandcountry.ph.

* Minor edits have been made by the Esquiremag.ph editors.

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Hannah Lazatin for TownandCountry.ph
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