These Are the Most Popular Fashion Brands in the Resale Market
Vintage, or the secondhand market, is one of the biggest market in the fashion industry right now. With sustainability as a continuing conversation, more and more consumers are turning to collections of seasons past.
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Luxury consignment platform The RealReal has released its latest resale report with a focus on the coronavirus pandemic. Even with a global economic downturn, a number of consumers are still shopping—just for different things. According to the report, starting April, loungewear grew in popularity.
"This has been a year like no other," says The RealReal COO Rati Levesqu. "As we break down the state of luxury resale, the impacts of the pandemic become clear. The top luxury brands are becoming even more entrenched and Louis Vuitton is now the number one brand for the first time. Louis Vuitton edged its way above Gucci by capturing the greatest share of demand among younger demographics, while high demand among men helped keep Gucci well above Chanel."
But which brands are the biggest players in the resale market? It's not much of a surprise that it's the same usual top-tier labels such as Louis Vuitton, Gucci, and Chanel at the top. Check out the full list below:
1| Louis Vuitton
8| Saint Laurent
The report also shed light on trending purchases, with a notable rise of interest in black-owned brands such as Telfer, Victor Glemaud, Pyer Moss, A-COLD-WALL, Wales Bonner, and Martine Rose.