Todd Snyder and Timex's New Watch Is a Very Stylish Blast From the Past

The "Mid Century" style is based on a watch from the '70s, but looks like something out of the '50s. Trippy.

Funny how things come back around. Because right now, in 2019, we're in a heyday of old-school style—at least when it comes to watches. After years of big-as-a-dinner-plate dials and (perhaps a little too) bold design choices, the horological world is embracing the past in a way that feels both welcome and, interestingly enough, modern. 

Take the latest style from Timex + Todd Snyder. The "Mid Century" is based on an archival model from the '70s, complete with a domed acrylic crystal for that vintage vibe. But even though the initial design hails from a decade replete with oversized collars and no shortage of swagger, it also feels like it would have been right at home on the wrist of some architectural type lounging in an Eames chair in the middle of the '50s. image

But that sense of vague "past-ness" (yeah, I'm making up words) isn't a knock. It's a selling point. Because let's not forget that this watch would also look great on a guy wearing a luxe, '70s-style suit sitting in a reproduction of that Eames chair right at this very moment. It's not about capturing an era so much as an emotion, is what I'm saying. And I'm inclined to believe that a lot of guys will agree with me. 


Not quite convinced? Well, okay, then. Why not consider the fact that in addition to those throwback good looks, this watch is finished off with a stainless steel case, 30-meter water resistance, and a leather strap (black or brown; pick your poison) from S.B. Foot Tanning Co. in Red Wing, Minnesota. And if you want to know the actual date—not just the one this watch makes you think it might be—you can always check the display (it's got the day of the week, too). 

Todd and Timex have a habit of making sell-out worthy watches, so if you're in the market for something stylish, affordable, and maybe just a little different than your everyday timepiece, don't wait around. Get one today, and think about how good it'll look when it's really vintage a couple decades from now.

This story originally appeared on Minor edits have been made by the editors.

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About The Author
Jonathan Evans
Jonathan Evans is the style director of Esquire, covering all things fashion, grooming, accessories, and, of course, sneakers. He lives in Brooklyn with his wife and son. You can follow him at @MrJonathanEvans on Twitter and Instagram.
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