Versace Wants to Cover Your Body in a New Mesmerizing Monogram
Versace exploded in the Golden Age of the Supers. These living goddesses, known immediately by their first names—Linda, Naomi, Christy, Cindy, Claudia, Helena, Amber, Shalom, Nadia, Stella, Tatjana, and, later on, Kate—featured heavily in the catwalks and glossy print campaigns of luxury fashion brands, the decadent Italian label included.
As imagined by its founder Gianni Versace, these glamazons were poured into clothes covered in one of the ’90s most memorable motifs, Versace’s Baroque print, a composition of chains, animals, and crawling vines, often in gold, black, and white silk. The heavy embellishment gave the soft and glossy material a dose of overt sexiness and edge, and fashion fiends ate it up.
As a tribute to her brother, Donatella Versace, creative director of the brand, revived the iconic print, among other hits, for the spring 2018 collection. And now, speaking to the power of symbols and unmistakable branding, Versace bets on the strategy again, introducing a contemporary rework of its Greca motif for fall 2021.
Think of the updated La Greca as a mesmerizing and proper monogram made more captivating by its three-dimensional quality. It as if, according to the brand, “you can step right into it.” Dive headlong and maybe get lost in this Minotaur’s maze peppered with the Versace logo and interpreted in various colors.
To drive home the point—that this is the monogram to cover yourself in!—most everything in fall 2021 uses La Greca, from the slim suits of the men to the dangerously short dresses of the women. Some highlights: The monogram is applied as an all-over print on an exceptionally shiny trench coat in salmon and then appears deconstructed—or, rather, exploded with its features overblown and lines separated—in an oversized mustard yellow-and-pink pullover.
But do you have the balls to commit to a head-to-toe pattern as prescribed by Versace?
For those interested only in owning a small patch of this bold lifestyle, there are more conservative interpretations, too, with the monogram appearing only on the lapel of coats. For something even quieter, you can contain the print in your everyday carry via the new modular La Greca bag or other accessories (the Greca features in the brand’s popular underwear and, no doubt, this new take will migrate there soon).
Unlike logos, which marks you unequivocally as a supporter of this or that, a monogram is a subtler way to announce that you are part of a set. And this mesmerizing new one from Versace says you are of the young, confident, and lavish ilk.
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