These Are the Brands That Everyone Is Wearing
Continuing its reign as the most extravagant and desirable label in fashion (come on, you want those furry loafers), Gucci has been named the "hottest" brand in the world in a new data-driven poll, beating the likes of Balenciaga and YEEZY.
Designed by Business of Fashion and Lyst, the list aggregated searches, page views, engagement, intent rate and conversion (who's buying it) to discover the labels that people actually care about.
In addition to Gucci, the report's list of top 10 brands includes the likes of YEEZY, Balenciaga, Vetements, Givenchy, Valentino, Y-3, Prada, Nike and Fendi. Gucci also has four items in the list's 10 "hottest."... Yes, the loafers are one of them.
Oh, and they've also done some memes on Instagram.
It looks like collabs, memes, streetwear and sliders (the year's highest selling footwear) are staying on the menu for a while then.
This story originally appeared on Esquire.co.uk.
* Minor edits have been made by the Esquiremag.ph editors.