Penshoppe jump-starts the summer fashion scene as it unveils Zayn as the newest face of its Spring Summer 2018 Campaign. The brand’s Spring Summer 2018 Collection, which features easy-to-wear pieces in relaxed fits, statement-ready prints, playful stripes, striking colors, and plush textures, is heavily influenced by festive cultures and trendy streetwear from all over the world.
Since embarking on his solo career, Zayn has simultaneously topped the UK and US charts both for singles and albums, underlining his status as one of the most important artists of his generation. He has likewise become well-known not only for his music but also for his style.
“We’re all excited to have Zayn back in the Penshoppe family,” says Penshoppe brand director Jeff Bascon. “We always want multifaceted talents for #TeamPenshoppe. As Zayn continues to dominate the global music charts, we also see him as someone who has joined the world of fashion with his signature style. Through the years, he has developed his own fashion-based following and he continues to stand out in strength and style—just like Penshoppe.”
The British singer and songwriter has graced the covers of renowned fashion and lifestyle magazines, and has been consistently named by British publications as one of the most stylish men in the UK. “Zayn is always at the cutting edge of trends and is never afraid to experiment—very similar to Penshoppe’s style personality,” Bascon adds. “We’re very excited for what lies ahead for Zayne and Penshoppe.”