Grooming

Here's How You Should Pronounce Aesop, the Grooming Brand Opening in Manila Soon

The Australian skincare brand opens later this year.
IMAGE UNSPLASH
Comments

It's official! Australian skincare brand Aesop is coming to the Philippines. Aesop Manila, which will open later this year, will be brought in by Michael Concepcion's Welcome Worldwide.

Aesop is known all over the world for its plant-based products as well as its minimalist approach. However, even with over 200 stores globally and revenue that totals more than $270 millionthere's still a bit of confusion when it comes to the pronunciation of its name.

For starters, it's not "ay-sop." It's "ee-sop." And, if you need a reference on how to pronounce the name, then there's only one person you should look to: Greek fabulist and storyteller Aesop. Watch the video below to hear the right way to pronounce the brand.

Before we rest our case, it's worth noting that the brand logo does feature an e with a macron, which should technically make "ay-sop" or "ay-ey shop" as the right pronunciation. The diacritic, a straight bar placed above the letter, marks long or heavy syllables in Greco-Roman metrics.

ADVERTISEMENT - CONTINUE READING BELOW

So, apart from the many articles that support "ee-sop" as the correct way to say the brand, we're not really sure how the whole thing makes sense. Maybe listen carefully to how an Aesop employee pronounces it the next time you enter a store abroad?

Are you going to start saying Aesop properly now?

It's too late for any of that.

Yeah. I mean, it's only right.

SUBMIT MY ANSWER

Phonetics aside, we're just plain excited to shop for Aesop's skin, hair, and body care products. There's its world-famous hand wash, which has become a status symbol for restaurants and hotels (Aesop famously screens every corporate account, and will occasionally turn places down). The curated men's grooming kits are a definite standout, too, as well as the brand's herbal deodorant and mouthwash. Stock up on these when Aesop opens in Manila.

Comments
View More Articles About:
Recommended Videos
About The Author
Paolo Chua
Associate Style Editor
View Other Articles From Paolo
Comments
Latest Feed
 
Share
Whatever you do, don’t look over your shoulder.
 
Share
Learn your favorite instruments with the Philippine Philharmonic Orchestra.
 
Share
"This is not the DOT’s alone, but for all Filipinos to celebrate," said Secretary Berna Romulo Puyat.
 
Share
Glorietta’s new and improved Food Choices just reopened with a new look and lineup.
 
Share
Today, The Aivee Clinic is one of the most recognized and respectable cosmetic dermatology and surgery centers in the country.
 
Share
This secret bar is the perfect venue for your next party
 
Share
Would this really reduce traffic, if it were passed into law
 
Share
Either way, people are tired of the current state of traffic in the Metro.
 
Share
Don't dress for the dress code. Dress for those upholding them.
Load More Articles
Connect With Us