Gong Yoo Is the New Face of Tom Ford Beauty

"I look forward to my new journey with the brand," the actor said.

Tom Ford Beauty has just announced that it has appointed Gong Yoo as its Asia-Pacific attaché. The South Korean actor will be the new face of Tom Ford's namesake beauty brand, and he'll front upcoming fragrance and makeup campaigns.

"Tom Ford Beauty is redefining modern luxury for the 21st century and I am honored to be the new Asia-Pacific attaché. I look forward to my new journey with the brand," said Gong Yoo.

According to the brand, the Train to Busan actor will appear in campaigns very soon. "He will make his debut in August, appearing in the campaign for White Suede, an elegant, musk-inspired fragrance capturing the addictive pull of leather and suede," the brand said in a release.

Tom Ford White Suede is warm and spicy, so it will be interesting to see what the campaign will look like. A crisp white suit, plenty of leather, and Ford's signature sensuality, perhaps?


Gong Yoo joins Hyun Bin who has been the brand's Asia-Pacific fragrance attaché since 2021.

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About The Author
Paolo Chua
Associate Style Editor
Paolo Chua is the Associate Style Editor at Esquire Philippines, where he writes about fashion and grooming. Before joining Esquire Philippines, he was a writer at Town & Country Philippines.
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