James Reid and His New Blonde Hair Crushed the Preview Ball 2022 Red Carpet

Blonde hair is currently having a moment.

The Preview Ball 2022, the annual fashion party of Preview, is back in full swing after a two-year hiatus. This year, the soiree had the theme of art with guests coming as art themselves. And to honor the spirit of the night, James Reid turned up to the red carpet in a black suit with cage sleeves—styled by Kimi Felices in custom KIMIKIMI—Prada shoes, and very, very blonde hair.

Photo by RYAN ONG.

Yep, in case you missed it, the entertainer and entrepreneur is now blonde. Reid dropped the (bottled blonde) bombshell on his Instagram a couple of days ago with the caption: "Coming home to drop a MF album ????" That's one way to break the internet.

The Careless Music founder shared that he just flew back in from L.A., and that the ball was his first public appearance. "The vision really is to see how far we can take music, and for me, that's really making music for the world. I actually have an album coming in October. I'm very excited to share with everyone," he said. He added that he was excited to be back home, and that he missed the Philippines.


Blonde hair is currently having a moment, and we fully blame Ryan Gosling's "Ken" hair. One thing though? Just don't try this at home. See a skilled colorist, and pay good money to get the job done.

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About The Author
Paolo Chua
Associate Style Editor
Paolo Chua is the Associate Style Editor at Esquire Philippines, where he writes about fashion and grooming. Before joining Esquire Philippines, he was a writer at Town & Country Philippines.
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