Men have always had the luxury of being allowed to age gracefully and with dignity. A wrinkled brow bestows wisdom, crinkly eyes tell of a life laughed well, each etch mark revealing a different journey traveled.
This doesn’t mean, however, that men can’t and shouldn’t use anti-aging technologies to even greater advantage. Protecting your skin goes beyond mere vanity, and keeping up a healthy, youthful visage can be as simple as applying the right kind of facial cream.
The Provencal brand L’Occitane has always made formulations that are plant-based and nature derived. Butter from the shea nut, oil from lavender, milk from the almond—plants and flowers have always been the star ingredient long before organic became a trend. It’s worth looking at one of L’Occitane’s most successful offerings, the Immortelle line of anti-aging products.
The Immortelle is a bright yellow flower naturally found on the island of Corsica in the Mediterranean Sea, and it gets its name from the fact that it never wilts or fades, even after being plucked.
In 2001, L’Occitane’s founder, Olivier Baussan, happened to meet a distiller there who used the essential oil of the flower to treat a burn wound. He took the wild plant back to Provence to study it further, and found many amazing anti-aging properties that have yet to be applied in the cosmetics industry.
Though a new discovery in the commercial skincare world, the immortelle has long been used in traditional healing by older generations, with even a mention in a Greek Homerian tale, when Nausicaa saves Odysseus from a shipwreck and rubs his body with immortelle as an elixir of youth.
Committed to sustainability, L’Occitane works with eight families of Corsican farmers and distillers who produce the essential oil from a harvest of some three billion flowers each year, grown in an eco-friendly way without the use of pesticides, chemical fertilizers, and GMO seeds.
There are two ranges in the Immortelle line, the Precious and the Divine, with the Divine cream containing a higher concentration of the essential oil and five patents that stimulate collagen production, encourage microcirculation, fight free radicals, lift and boost firmness, and maximize regeneration of the skin’s protective barrier.
If the immortelle was good enough for Odysseus, it should certainly be good enough for the face of any other mortal man. L'Occitane, Rustan's