Nike Drops Limited-Edition Sneakers Through NBA 2k20 for Gamers

Gamers on NBA 2k20 will have the opportunity to earn 10 pairs of virtual Nike Basketball signature kicks if they complete challenges in the MyPlay mode. Those who complete the challenges may also get the chance to actually buy the real-life limited-edition sneakers.

Nike and 2K Sports calls the partnership the NBA 2K20 x Nike Gamer Exclusive Program. One of the hottest and upcoming styles that could be released through the game is the highly coveted Nike Lebron 17 2K Purple, which the King himself teased on his Instagram:

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A post shared by LeBron James (@kingjames) on Sep 4, 2019 at 5:17pm PDT

Challenges on NBA 2K20 x Nike Gamer Exclusive Program start on October 29. More basketball sneakers will be available as your in-game NBA season progresses from the 2020 All-Star Weekend to the NBA Finals.