Watches

Bell & Ross Joins the Green Party

The Parisian brand launches a twist on the steel sports watch trend.
IMAGE COURTESY
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"They work as well with a wetsuit as they do with a dinner suit," announced the headline on a 1976 advert.

Underneath, the copy continued: "We're introducing a watch that looks absolutely majestic whether you're joining hands across a dinner table, or a coral reef."

The model was Patek Philippe's Nautilus, a watch that, along with Audemars Piguet's Royal Oak, needed as much advertising help as it could. Both models were attempting to reposition steel as a precious metal.

The steel sports watch has almost become a genre in itself, like dive or pilot's watches. You no longer have to pay Patek-prices to get one. Tag Heuer, Tissot, Breitling, and others all have a spin on the idea in their books.

One of the more unusual twists comes from the Bell & Ross, the playful French brand with a thing for square cases and designs taken from aircraft cockpit instruments. Its BR 05 came out in 2019, and ticked off all the elements of a steel sports watch: integrated steel bracelet with a tapered profile, relatively thin case, simple time-and-date display, combination of satin-finished surfaces with polished accents.

Since then Bell & Ross has had fun with the idea, launching chronograph versions, glow-in-the-dark versions, vibrant blue versions, and skeletonized versions, where you could see the watch's inner workings.

Photo by COURTESY.
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Its latest is the BR 05 Skeleton Green. As its name strongly suggests, it combines a skeletonized movement with a green-tinted crystal-green—dialed watches having been something of a trend over the last 18 months.

The 40mm case is entirely made of steel, alternating between polished and satin finishes, as per the above.

Alternatively, it's available on a green rubber strap, for anyone who really wants to max out the green theme.

Photo by COURTESY.

Bell & Ross says its new watch is "aimed at the contemporary urban explorer, sensitive to both technique and beauty".

Which is a 2022 version of saying: it'll work as well with a wetsuit as it will with a dinner suit.

FromEsquire UK

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