This Watch Has a 70-Year Warranty
For the first time in watchmaking history, Panerai announced that it will be giving a 70-year (yes 70 years!) warranty for three of its Luminor Marina watch models, celebrating the 70th anniversary of the Luminor collection.
The Florentine luxury watchmaker held its first-ever regional virtual presscon in its flagship boutique in Singapore’s ION Orchard Mall. The boutique opened nine years ago and the 145-square-meter showroom is home to Panerai’s over 200 watch models on display.
One of the most salient features of the boutique is three-meter diameter Luminor wall clock, inspired from the brand’s Luminor Marina PAM01312 dial, with the hour hand, minute hand, and numbers in Panerai's iconic luminous green Super-Luminova markings.
The boutique’s interior are facets of the Italian brand's glorious past embedded and intertwined with the history of the Italian Navy. Seventy years ago, Panerai introduced the tritium-based luminous substance which it calls the Luminor on the dials of its timepieces. The name became the brand’s most emblematic model range.
The three models are the Luminor Marina Titiano DMLS PAM1117, Carbotech PAM1118, and Fibrotech PAM1119 all in a 44mm diameter case. These are boutique-exclusive watches and all are limited to only 270 units each. The watches use the new and brighter Super-LumiNova X1 lume on its dials and the luminescent material is also applied to the stitches of its Sportech straps and crown guards that creates are very nice effect that glows in the dark.
For other watches, Panerai is giving a two-year warranty that can be extended for another six years under its Pam.Guard Warranty, which is available for wristwatches purchased within the last two years. Eligible watches may receive an extended International Limited Warranty for up to six years. By comparison, other brands like Rolex, Omega and Breitling have a five-year warranty while brands like IWC and Jaeger-LeCoultre have eight-year warranties.
The new Luminor Marina Titiano DMLS PAM1117 has a micro-sandblasted titanium 44-millimeter diameter case with a blue dial in sunray finish with the traditional Luminor luminescent sandwich dial and matching blue Sportech strap. The titanium case makes this big watch extremely robust and light at 100 grams, including the strap.
The DMLS stands for Direct Metal Laser Sintering, an innovative process of 3D printing involving the sedimentation of titanium powder, sintered layer by layer by a high-powered optical fiber laser, 30 microns (0.03 mm) at a time. The watch uses Panerai’s P.9010 calibre automatic movement with a three-day power reserve, designed and developed by the Panerai Manufacture in Neuchâtel. The watch comes with a second blue colored rubber strap together with a tool for changing the strap.
The Luminor Marina Carbotech 44 mm PAM1118, as the name implies, uses a watch case that consists of thin layers of carbon fibers superimposed on each other, orientated alternately (seven layers per millimeter), fused together under high-pressure temperature-controlled conditions, and finally further fused together with an advanced polymer. The result is a material notable for its mechanical properties, its lightness, and its resistance to stress and corrosion.
The watch also uses the same P.9010 movement and features a black sunray dial with the luminescent sandwich dial system and fitted with a black Panerai Sportech strap with the same luminescent stitching and Velcro fastening. A second strap in black rubber with a titanium tongue buckle comes with the watch as well.
Lastly, the Luminor Marina Fibratech 44 mm PAM01119 is a watch encased with the opaque Fibratech material. It is made from mineral fibers resulting from the fusion of basalt rock and minerals additive. These fibers are bound with high-end polymers to become thin layers which are superimposed in a precise orientation and then consolidated through high pressure and temperature. According to Panerai, this is the first time that a material like this has been used in a timepiece.
Just like the other two models, it also uses the in-house calibre P.9010 automatic movement and comes with a black Panerai Sportech strap with luminescent sewing and a Velcro fastener. A second strap in black rubber with a titanium tongue buckle completes the set.
The brand’s rich military roots, particularly the Luminor and Radiomir models were covered by the Italian Military Secrets Act for many years and was only launched on the international market only after the brand was acquired by the Richemont Group in 1997. Since then, Panerai develops and crafts its movements and watches at its Neuchâtel manufacture in Switzerland.
In the Philippines, Panerai has a boutique in Greenbelt 5 and is also sold in Lucerne shops in Bonifacio Global City and Shangri-La Mall.