After Swatch and Omega, Get Ready for the Swatch and Blancpain Collab

Will this outshine the Moonswatch?
IMAGE Screenshot / Swatch / Blancpain

The Swatch Group has been teasing a new collaboration with Blancpain on its website and likewise with the same ad on the Blancpain website In some stores there’s a bright yellow Pelican waterproof case with a seal that says “T-minus ? days.” 

A post on YouTube by @wristenthusiast also showed the upcoming collaboration at the Blancpain and Swatch stores along 5th Avenue in New York, U.S.A., although he wasn’t able to get any more information from the staff of both boutiques.


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Blancpain is one of the oldest Swiss watchmakers with a history dating back close to three centuries. It is part of the Swatch Group as one of its top-tier brands alongside Omega, Breguet, Harry Winston, Longines, among others. The Swatch Group doesn’t just make Swatch brand watches—its watch brand portfolio represents some of the biggest names in the world. The company itself has a market capitalization of over $10 billion. The value of the design, manufacture and sales of finished watch and jewelry products, watch components and electronic parts from all its companies exceed US$8bilion.

Blancpain was founded by Jehan-Jacques Blancpain in Villeret, Switzerland in 1735 and is best known for its Fifty Fathoms diver’s watch that was produced in 1953. The Fifty Fathoms just celebrated its 70th anniversary this year and has been approved for use by the French Navy diving team.

The luxury watch company has a claim famous within watch circles—"Blancpain has never made a quartz watch, and never will,” which was first uttered by Swiss watch industry legend Jean-Claude Biver when he acquired the Blancpain brand in 1982. In the past, the brand’s commercial slogan campaigns centered on this bold claim, and stressed that it includes even watches with digital displays. The implication is that all Blancpain watches have mechanical movements and are produced in low volumes, with each watch made by a single watchmaker.


A quick look at the current collection of Blancpain supports this fact—not a single model has a quartz movement.

Will this new collaboration with Swatch alter the path of Blancpain? We’ll know more when details are finally revealed on September 9. We’re pretty sure it won’t be in any online 9.9 shopping promo, though. We expect the lines to be long as the frenzy for Swatch Group’s second collab project, after the highly successful Swatch and Omega Moonswatch collection, draws near. 

There will be a yellow suitcase in the windows of all Swatch stores around the world, where the watches will go on sale on Saturday September 9th. These will also appear in Blancpain boutiques too, although those will be displays only.


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