Swatch Introduces New Unique Material Made from Castor Oil

The Swiss watch brand continues to push boundaries.

Swatch first captured the imagination of the world back in 1983. 

The Swiss watch brand debuted as a response to what was referred to as the “quartz crisis” of the '70s, when inexpensive Japanese quartz timepieces went head-to-head with classic European mechanical watches.

The result, a plastic casual second watch: Swatch.

The idea took off like wildfire, with Swatches in every color and iteration imaginable.

Nearly four decades later, Swatch continues to push boundaries in design and technology. Its latest innovation: a new lightweight material made from ceramic and bio-sourced plastic made from seeds from the castor plant.

The material is called Bioceramic, smooth and refined, yet strong and resilient, and is showcased in the 47-millimeter case of the popular Big Bold Swatch.

By the end of the year, Swatch hopes to incorporate Bioceramic in its various collections. 


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