Swatch Introduces New Unique Material Made from Castor Oil
Swatch first captured the imagination of the world back in 1983.
The Swiss watch brand debuted as a response to what was referred to as the “quartz crisis” of the '70s, when inexpensive Japanese quartz timepieces went head-to-head with classic European mechanical watches.
The result, a plastic casual second watch: Swatch.
The idea took off like wildfire, with Swatches in every color and iteration imaginable.
Nearly four decades later, Swatch continues to push boundaries in design and technology. Its latest innovation: a new lightweight material made from ceramic and bio-sourced plastic made from seeds from the castor plant.
The material is called Bioceramic, smooth and refined, yet strong and resilient, and is showcased in the 47-millimeter case of the popular Big Bold Swatch.
By the end of the year, Swatch hopes to incorporate Bioceramic in its various collections.