The Re-Released Tag Heuer Autavia Is Ready for Rough-and-Tumble Adventures

The chronograph offers utility, good looks, and high-precision timekeeping.
IMAGE Tag Heuer

Autavia, which takes its name from the combination of automobile and aviation, was a dashboard instrument used in racing cars and aircraft from 1933 to 1957. When its production stopped, Tag Heuer CEO Jack Heuer took the name for his chronograph watch, which launched in 1962. The timepiece enjoyed popularity among motoring enthusiasts and military men because of its precision and high legibility, but its production also ceased in 1985. 

Today, the Swiss watchmaker revives the Autavia line with seven iterations that recall the original’s boldness. The refresh comes in five stainless steel models and two bronze versions. Notably, the bronze watches will develop a patina over time, depending on your habits. Combined with a range of strap options—leather calfskin, stainless steel, or NATO fabric strap—you get a watch that is truly your own. 

The styling is rooted in Autavia’s history. The cockpit-inspired watches feature the rounded case of the first-generation Autavias and the beveled lugs from the 1960s, while the oversized crown takes inspiration from the large (easy-to-grip) crown of pilot’s watches.


The original Autavia was known for being highly legible in any conditions, and this is also the case with the contemporary versions. The hour markers and hour, minute, and seconds hands are all coated in Super-LumiNova, making it possible to read the time even when adventure leads you into the dark. 

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More important, each Autavia delivers precision and reliability with a COSC-certified Calibre 5 automatic movement under the hood. Emphasizing even more its automotive and aviation roots, a propeller and tire are etched on the caseback that covers the movement.

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