Watches

The Biggest Vibe of Zayn Malik's Vibez Video? His Omega

The 27-year-old enters a new phase of grown-up, proper pop with a grown-up, proper watch.
IMAGE Vevo/ Omega
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In the opening shot of Zayn Malik’s new video for 'Vibez', we see an Omega watch in all its hi-spec, close-up, Swiss-made glory: a model from the Constellation family that shows some forward-thinking modern marketing nous from an industry frequently (and perhaps wrongly) mired in charges of antiquity. It's a very good choice.

You see, it’s rare that product placement actually adds to a music video. Whether it’s a few shots of a very 'Geordie Shore meet and greet at premium Wigan nightclub' vodka bottle or a close-up of a doomed LA headphone brand, these deals usually arrive as cash-driven artistic concessions. Zayn’s Omega showpiece is most definitely not one of those instances.

The piece itself appears to be the Co-Axial Master Chronometer (ref. 131.50.39.20.02.001). First launched in 1952, the Constellation line was more an ensemble cast than a single headliner with several models released at once. Since then, it's become a trophy of the mid-level Omega fan. Because while the Constellation hasn't appeared in a Bond film, or made it to the Moon, that's the big draw: there's less noise and thus, you have to know a thing or two beyond the big marquee achievements.

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A post shared by Zayn Malik (@zayn)

Malik's choice – a Sedna-gold-on-gold dress watch alternative – is kitted out with an Omega Caliber 8801: an in-house engine revered by watchy types thanks to its Master Chronometer certification, which is a badge of accuracy only given to watches pre-approved by the Official Swiss Chronometer Testing Institute. If watches were Oxbridge applicants, this one would be given an unconditional offer.

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'Vibez' first debuted to much fanfare on YouTube, as expected (7.7m views and counting). It also saw the former Directioner confirm that this Omega appearance was very much a partnership on Instagram (because #spon laws, and all that). But it’s one that makes sense. Because when you're one of the world's biggest pop stars, a brand new Omega is much more palatable than a jar of Miracle Whip mayo (for shame, Lady Gaga).

This story originally appeared on Esquire.co.uk. Minor edits have been made by the Esquiremag.ph editors.

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