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Here’s how a seemingly bright marketing strategy went very, very wrong.
Mention the numbers 349 to anyone who was alive or came of age in the early 1990s and, chances are, they instantly know what you’re talking about. Probably the worst marketing disaster for a private company in the country’s history happened 30 ...
“Kurot sa puso” is one approach.
Filipinos love a good story. From the legends that have been passed down from our ancestors, down to the tales passed around by the neighbourhood gossip, Pinoys are always all ears. Dennis Perez, Unilever Philippines Media Director, also says that there are ...
It depicted people lying in the grass and drinking water from leaves.
“We finally managed to capture them on camera in a place of pristine cleanliness,” said a voiceover in the ad by Seoul Milk, a leading South Korean dairy company. The ad shows a male hiker with a camera, stumbling across a group of ...
It is coming out on December 1, 2021.
John Lloyd Cruz and Bea Alonzo has been immortalized in Philippine cinema in 2007 as “Popoy” and “Basha,” a long-time couple destined for marriage but torn apart by different ambitions. The pair reunited in the follow-up movie A Second Chance and has inspired ...
We still can't get them out of our heads.
There was a time when election season produced more than new leaders in government, it also gave everyone a bad case of LSS. The culprit? The campaign jingle of a particular big-ticket candidate that was so bad, it was good. It was ...
Genius advertising that we all need.
The epidemic has spread to almost every corner of the earth with Internet access. It’s its own kind of virus—one that has claimed the dignity of thousands of men, and that continues to spread at a yet-unmitigated pace. This is the epidemic ...
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