More articles about: department of tourism
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The revamped website aims to be a one-stop platform for the many travelers looking to explore the country's 7,641 islands.
There's no contesting that amid the government agencies, the Department of Tourism (DoT) is among those that have seen the most visible developments in the past year. With a definite focus on launching new campaigns, a slew of fresh commercials released, and ...
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When it comes to putting together an ensemble, the DOT secretary proudly shows off her roots.
As secretary of the Department of Tourism, one may expect Berna Romulo Puyat to naturally promote all things proudly Filipino, from provincial delicacies to off-beat destinations. Having once been appointed undersecretary for special concerns at the Department of Agriculture, Puyat has long ...
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Suffice to say, we're here for it.
We've long known that the Philippines' pristine beaches are some of the best in the world. But now, after years of being in the shadow of our Southeast Asian counterparts, Filipino cuisine is finally getting its share of the global spotlight.Food has always ...
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The young art director shares the inspiration behind the "More Fun in the Philippines" campaign's new font.
When the Department of Tourism (DOT) relaunched the “More Fun in the Philippines” campaign last February 18, one of the most apparent changes is the new typeface featured in the ad materials.Unlike the first campaign in 2012 that used the sans serif ...
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It's still more fun in the Philippines!
Last year, tourist arrivals to the Philippines increased by 7.43 percent. In an effort to maintain this, the Department of Tourism is counting on crowdsourcing as it refreshes the It's More Fun in the Philippines campaign.The campaign will use photos, videos, and ...
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McCann responds.
This article has been updated with McCann Worldgroup Philippines' response.After embarrassing accusations of plagiarism over the latest "Experience the Philippines" campaign, the Department of Tourism has officially cut ties with their agency McCann Worldgroup Philippines.Published on Rappler and written in shouty uppercase letters, ...
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The Agriculture Undersecretary has caught the eye of many, including the nation's president, putting the spotlight on Filipino farmers.
The buzz of happy chatter envelops us as we enter the makeshift tent next to the sea. It is smack in the middle of summer and the sun is merciless, but no one seems to notice. Dozens of women are seated on ...
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They replaced "It's more fun in the Philippines" with this?!
After years of campaigns that resembled karaoke machine commercials, the Philippine Department of Tourism decided to go a different route with their latest #WhenWithFilipinos promotion. For the moment, we're forgetting the awkward syntax in the hashtag to focus on the content. Instead of cramming ...
