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And just how powerful is a BTS endorsement?
There’s no stopping the BTS juggernaut. Not since perhaps the Beatles has a pop group inspired so much devotion and obsession from fans across the globe. And Southeast Asia and the Philippines are no exception.Meta search platform iPrice conducted two studies related ...
 
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How the local telco bagged the world’s biggest band.  
BTS is, without a doubt, Smart’s biggest celebrity endorser. Smart confirmed in January that it had snagged the world’s leading pop icons for its 2021 campaign “Live Your Passion With Purpose” to the delight of the Filipino ARMY. BTS banners are already all ...
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