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The legendary QB—and IWC brand ambassado—on the first watches he ever bought, and how we're living in a "golden age" for collectors.
Tom Brady is big on watches. Like, really big on watches. "Twenty years ago, I bought my first two watches," he explains. They were aspirational, signals to himself that he'd arrived as a young pro quarterback. "I always felt like, 'Man, if I make ...
They're offered in two custom Pantone shades: "Lake Tahoe" and "Woodland."
The use of ceramic materials in the making of watch cases may seem like a 21st century science thing. In fact, luxury tool watch specialist IWC has been using the lightweight, robust material since way back in the 1980s, when it pioneered it in ...
"We're not here to try—we're here to do."
Just when you thought IWC couldn't surprise us all more after presenting its new Top Gun collection at the Watches and Wonder exhibition in Geneva, the Swiss watch manufacturer just released a worldwide campaign with brand ambassador Tom Brady. In the campaign, the ...
IWC celebrates return to Goodwood with Hot Wheels.
Luxury watch brand IWC Schaffhausen and miniature diecast car maker Hot Wheels celebrated its return to the legendary Goodwood Motor Circuit with the unveiling of the IWC x Hot Wheels Racing Works collector’s set. IWC Racing, the brand’s motorsports team, returns to ...
The signature style has sized down from 46.2mm to 43mm. It's a pretty (ahem) big deal.
When it was launched in 2002, the IWC Big Pilot was a bold statement indeed. At 46.2mm in diameter, it was a heritage piece, aimed primarily at collectors. It resurrected a famed line of military-only tool watches from IWC’s past that it ...
You’re gonna want the latest IWC x Mercedes-AMG timepiece.
Swiss watchmaker IWC Schaffhausen together with Mercedes-AMG, the high-performance brand of the luxury German carmaker, has unveiled its latest collaboration: the new Pilot’s Watch Chronograph Edition “AMG.” This marks IWC’s latest timepiece to celebrate the longstanding partnership of the two brands.IWC has ...
The new "Tribute to 3705" pays homage to a 1994 model, but updates it with a blend of ceramic and titanium.
Swiss maker IWC is never far away from its long history in robust flying watches. As tools for military navigators and pilots, these mechanical marvels were life-saving devices, able to assist in the vital calculations needed to get an aircraft safely to ...
You can’t be a jet fighter, but you can wear the Pilot’s Watch Chronograph Top Gun Edition SFTI by IWC.
The IWC Pilot’s Watch Chronograph Top Gun Edition “SFTI” takes inspiration from the company’s acclaimed “Strike Fighter Tactics Instructor” watch, the 2018 model created in honor of the U.S. Naval Aviation Community, made in collaboration with instructors based in the Naval Air ...
The world of mechanical watches and fast (toy) cars collide.
Let’s go back to the good old days of our childhood, a time when there were no worries about catching a killer virus and the biggest problem we had was mandatory afternoon nap time. Top Story: Transwoman Billionaire Wants Clint Bondad to End DramaAfter Lego ...
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