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All about the new Max's commercial that has everyone talking.
It's easy to sell a commercial that tugs at the heartstrings. Everyone does it nowadays, as it's the easiest shot to virality on social media. But Max's has been there and done that, having touched everyone 14 years ago—in pre-hashtag 2004's Piolo Pascual commercial ...
 
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Because who wants to make another hugot ad? Not Max's.
We assume that by now you've watched, analyzed, cringed, and laughed at Max's latest commercial featuring the uncanny story about the house that fried chicken built. (If you haven't, you really should.) Reactions to the ad have been mixed, with some ROFLing ...
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