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Apart from a pledge of $2 million for COVID-19 relief, the U.S. company has tasked its factories to develop and manufacture masks for frontliners.
In the fight against the COVID-19 virus, it’s interesting to see how organizations are turning to their expertise, retooling what they were doing in the time before the pandemic into something that can help right now. The fashion world, for instance, offers what ...
 
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The asymmetrical version of the 990v5 is available exclusively at Nordstrom.
This summer, I became a dad. And I did it—that is, I tried my best to help as my wife did the real work—while wearing a pair of quintessentially "dad" shoes: New Balance 990s. I'd be lying if I said I didn't ...
 
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Add these to your to cop list.
For the past couple of days, Aimé Leon Dore has teased its new sneakers with New Balance. The brand's account posted a photo from the collab campaign on October 28, and it was followed by yet another image yesterday.Then, we got a better look from Aimé ...
 
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They revamped an old classic!
Sneakers have a long, storied history—the first plimsolls can be traced back all the way to the late 18th century. These days, the rubber-soled sports shoes we commonly refer to as sneakers have grown into a global phenomenon, with silhouettes like the ...
 
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The new silhouette is officially unveiled, and we went inside New Balance's Massachusetts factory to see how it's made.
The New Balance 990v5 hasn’t even hit shelves yet, and I’ve already ruined a pair. All due apologies to the sneaker gods, but I pray for dispensation on the basis of a noble purpose: education. For myself, yes, but also for the ...
 
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It's from their 0917 clothing label, and yes that's a thing, too.
Do you know this movie reference?“347 is the new New York.” “Well, I want the old New York with my old 917 and my old will to live.”That was a conversation between a single New York lady who writes a sex column and ...
 
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He deserves something nice.
Father's Day is just around the corner, and if (like always) you have not braved the stores to find the best present for him, we're here to help you out.Here, a few stylish gift ideas that will make his life even more ...
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