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It’s Nissan’s next step in its evolution.
Between its former CEO being arrested and eventually escaping, various corporate-related drama involving its top executives, and overall anemic sales, Nissan had a fairly rocky 2019. The company also has to contend with the effects of the coronavirus pandemic, which has added ...
Nissan made the island province its playground during a drive with its LCVs.
The first time I traveled to Siquijor, I missed my flight because I overslept. When I finally woke up, I had about three dozen missed calls from my friends all wondering where I was and what happened to me. I had to ...
The plan includes plant closures in Spain and Indonesia.
Nissan reported an annual net loss of 671.2 billion yen (about $6.2 billion or P315.3 billion) last year mainly due to sluggish sales in key markets worldwide. It’s the first loss for the Japanese automaker in 11 years and reportedly the largest ...
A leisurely Sunday drive quickly turned into an unexpected adventure.
It started out innocently enough: you get a nice car for the weekend, you take it up to Tagaytay. I’ve done it so many times it’s practically a no-brainer. So on that Sunday afternoon, after a nice long lunch at City of ...
Atsushi Najima had a relationship with the Japanese brand even before he joined the company.
Atsushi Najima had some very big shoes to fill when he took over the job of Nissan’s top guy in the Philippines earlier this year. Under his predecessor, the Japanese car giant experienced a spectacular surge in sales, taking it from as ...
It's too early to say, based on current reports.
Nissan has been going through a rough patch as of late. Last week, it announced a huge drop in profits for the first quarter of the fiscal year.We reported the estimated drops prior to the Japanese carmaker’s official announcement. The values we ...
How do you best illustrate the capabilities of a full-sized SUV? Go on a drive, of course.
When it comes to gigantic off-roaders, customers are spoiled for choice. Many carmakers offer full-sized SUVs for people who like space—lots and lots of it—to go with performance and style. Ford has its Expedition, Chevrolet has the Suburban, Toyota has its Land ...
The Japanese car giant has been on a roll, and it looks like it’s not stopping anytime soon.
In the consumer space, capturing market share is a laborious process. All your competitors are working just as hard as you are in wooing customers, so progress is hard to come by.Not in Nissan’s case though. How does a 100-percent increase in ...
We brought the new Nissan Terra to the trails of Mt. Mayon to see if it can really go anywhere
Summer is the perfect time for beach pics and out-of-town selfies. Road trips are always fun, too. That is, until your car gets stuck in mud and you find yourself screaming at your phone with no signal in the middle of nowhere. ...
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